Audience

Before releasing any film, there is many things that need to be taken into consideration when targeting an audience. For example their age, gender, race and income etc. As we are making a horror trailer it will be aimed at people 18 and over, both male and female of any race. We have chosen to make the certificate of our film trailer an 18. This is because some scenes may not be suitable for all viewers.Each film has a Unique Selling Point or USP, this helps to attract an audience. The most common audience is between the ages of 15 - 30, however familes are also becoming more of a frequent audience within the film industry.

From looking at the table below, the audience we will be aiming towards will be C1 and under, this is because i feel that the age range of our audience would fit into these catagories and are more likely to visit the cinema than those in the higher catagories.